About Pedal Power

Power Pedal Middletown

Middletown

359 Main St

Middletown, CT 06457

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(860) 347-3776 ext. 1

Pedal Power Essex

Essex

4 Essex Plaza

EssexCT 06426

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(860) 347-3776 ext. 3

Power Pedal Vernon

Vernon

520 Hartford Turnpike

VernonCT 06066

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(860) 347-3776 ext. 2

Willimantic - Now Open!

1171 Main St

Willimantic, CT 06226

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(860) 347-3776 ext. 5


Berlin

855 Mill St

East Berlin, CT 06023

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(860) 347-3776 ext. 4


Our Mission

To  help "Make Riding Fun!" for anyone that enjoys bicycles. 

How does Pedal Power help you ride more?

  • Our Knowledge and Experience: We have been fulfilling cyclists needs for decades. Our friendly, knowledgeable staff has been helping people just like you have great cycling experiences, come in and let us get you riding.
  • Attitude: Can you still call your job "work" if you love what you doing? Everyone on staff is a rider, we all love cycling for the same reasons that you do! Your needs and requests come first, not only do we want to help you ride more often, but we want you to have more fun on your bicycle. Great things happen when the right people with the right goals come together. 
  • Empathy: There is no such thing as a dumb question. You should feel comfortable asking anything about cycling (and you're probably not the first to ask it!). We love sharing the knowledge that we've accumulated over the years. We are here to help you get the most out of your riding.
  • Selection: We have everything to make your cycling experience all you dreamed it would be. Let us help you select the perfect gear that will get you riding.
  • Quality: Our staff, products and service are outstanding. We treat people the way we expect to be treated when we spend our hard earned dollars and free-time. We strive for "Do it once, do it right". If we drop the ball, we'll own it and make it right. Come see us today!

Meet Our Guides

Bill at Pedal Power

Bill

Bill is co-owner of Pedal Power. He picked up biking in 1989 while in college, starting in road biking and triathlons. 1990 is when bikes took center stage for him. He moved to and began working full-time in a small shop in eastern Connecticut. It was all bikes; road, dirt, old and new. After 5 years of learning the business, he and his business partner, Gary, ventured off on their own and purchased Pedal Power. They started at 500 Main St. in an 1800 sq ft space, and in 2000 moved to their present location at 359 Main. Over the years, Bill's been an avid mountain biker and road biker. He's even dabbled on the track. Now, as the years march on, he continues to ride while trying not to get dropped!

Gary at Pedal Power

Gary

Gary is co-owner of Pedal Power. He is a life-long cyclist, & typically logs between 3 & 5 thousand miles a season. He rides both road & mountain bikes, and has completed the Mt Washington Hill Climb several years running. Gary also leads several Pedal Power road & mountain group rides per week, throughout the year. There are few places Gary would rather be than on his bike, jumping rocks in the woods, or sprinting for the town-line, or training to chase his PR up Mt. Washington.

Spencer

Spencer

Spencer has been repairing bikes since the 80's. He can normally be found in the woods walking or riding his 29er with his dog Iris. He also leads the E group ride on Monday's road ride, when his decrepit, arthritic body allows. (Editor's note: these are Spencer's direct words, not ours!)

Dean

Dean

Dean has been professionally servicing bikes since 2000 (over 17 years!). His experience combined with his business degree lend the perfect balance to running Vernon's service department. Outside of work, Dean can be found killin' it hiking, snowboarding, riding his MTN bike, and getting rad!

Paul

Paul joined the Middletown sales team back in 2003 and has been riding bicycles for 30+ years. Road riding is his passion but lately he has been really enjoying his new fat bike. Outside of work Paul loves to cook, woodwork and spend time with his grand kids. His favorite ride is anywhere with beer at the end and hills in between!!

Todd H

Todd H

Todd has been working with Pedal Power for over 10 years as a mechanic and has been loving every single minute of it! These days you can find him repairing bikes in our Essex location. He has several bikes, all of which are colorful and fast. When he's not riding his bike or working at the shop, he enjoys Premier League soccer, video games, craft beer and hanging with friends and family.

Alex

Alex

Alex manages our Vernon location. He also leads our mellow Monday road ride and a variety of other group rides like; our winter trainer rides & Bikes & Beer rides. When he's not out on his bike or riding on the rail trail, he can be found in his second home, the kitchen. Cooking, hanging out with friends and family. Outside of cycling he enjoys hiking, camping and kayaking. He also enjoys a good night of netflix and video games.
Kendra

Kendra

Kendra started working at Pedal Power in the Middletown location in 2010. These days she’s mostly found working in Essex. She loves riding roads whether they are paved or dirt, and has been touring and camping by bicycle even before she was off training wheels. Kendra also enjoys hiking, horse back riding, and going on adventures with her husband, Jim.

Todd S

Todd S 

Todd has been cycling for over 40 years! He enjoy the outdoors all year round in any weather. Hikes with his dog, rides mountain bikes, cyclocross and road. Todd competed in many races over the years in many disciplines. Todd also likes riding in a group and leads our Wednesday road and mountain bike rides in Essex.

Jake

Jake

Jake is our lead service tech in our Berlin location.  When he's not overhauling suspension forks or expertly tuning in your shifting, Jake enjoys mountain biking, road riding, and the occasional mountain or cyclocross race.

Matt B

Matt

Matt joined the sales team back in 2010. After spending roughly seven years in Middletown. He moved to our newest location in Berlin to manage the store and get it up and running. He has since moved back to Middletown to take charge of our social media and email campaign. Outside of work he loves to cook and play golf.

Katie

Jeff

Jeff joined the sales team in February 2017. Since then, he has moved to the service department in Middletown. He enjoys mountain biking as well as road riding. He can often be found roaming the trails of Hurd State Park and Rockland Preserve in Madison. When he is not riding he enjoys snowboarding, cooking and spending time with his family.

Tim

Tim

Tim J began working with bikes after a career in freelance illustration and design. He can be found wrenching away in our Middletown location. Outside of work, when not riding, he likes to travel, look at and make art, read, meditate, practice welding, and cook spicy food.

Bryan

Gregg

Gregg joined our sales team in January 2017. He loves riding mountain bikes as well as hiking with his dog Jackson down by the shoreline. He and his friends love destination mountain biking and have visited such places as Moab, UT, Sedona, AZ, Fruita, CO and Bend, OR. 

Matt B

Michael

Michael joined the Middletown sales team in February of 2018. He works part time with us as he is a substitute teacher for the Middletown public school system. Michael used to be an avid runner and marathoner and has since transitioned into more of a bike rider to keep up with his desire to maintain his fitness.

Katie

Josh

Josh joined the Vernon sales team in June 2016. He is a full-time student pursuing his Bachelors Degree in Graphic Design. Although he spends most of his free time riding his mountain bike and enjoying the outdoors, he equally enjoys creating art, playing video games and watching his favorite shows.

Tim

Ostap

Ostap had been a service tech with Berlin Bike for almost ten years before joining us when we took over that location. He remains in Berlin, splitting his time between both service and sales. He is an avid rock climber and sky diver and has logged over 200 jumps. 

Bryan

Sara

A former sales associate and tech at Devil's Gear Bike shop, she decided to return the industry by joining us in November of 2018. She splits her time between service and sales and between Middletown and Berlin. She enjoys mountain biking as well as commuter riding  

Matt B

Brett

Brett joined the team in 2017 as the company's General Manager. He divides his time between all of our locations helping us keep an eye on the big picture. He has been an avid outdoors man all his life. His passion for cycling was passed on to him from his father at a young age. Now, he is passing that same passion on to his children. "Whether I am hitting the local single track on my mountain bike, navigating through a nor'easter on my fat bike, or cruising the rails to trails with my family, I am at home on a bicycle!" 

Katie

Geordan

Geordan joined the Vernon sales team in June of 2018. He is a recent college graduate with a degree in Physiology and will be continuing on to a Doctorate of Physical Therapy. He races Division 1 road throughout college and is beginning to try his hand at mountain biking. When Geordan isn't on his bike  you can find him skiing in the winter, swimming in the summer and hiking all year round.

Tim

Buddy

Buddy has been roaming the halls and cleaning the floors of dropped food of our Middletown location for many years. As part boxer, part Weimaraner he is very attached to his owner, Bill. His sales numbers are terrible but his customer relations can't be beat. 

Bryan

Iris

Iris has made the service department in MIddletown her second home. She is our official greeter to whomever enters through our back entrance. When not at work you can find her hiking, chasing deer and napping. Well, the naps happen during work hours as well but we let it slide.